bits

Here are my notes from Anything You Want by Derek Sivers.

On the purpose of business

Business is not about money. It’s about making dreams come true for others and for yourself.

When you make a business, you get to make a little universe where you control all the laws. This is your utopia. When you make it a dream come true for yourself, it’ll be a dream come true for someone else, too.

I thought that by taking an unrealistically utopian approach, I could keep the business from growing too much. Instead of trying to make it big, I was going to make it small.

To be a true business owner, make it so that you could leave for a year, and when you came back, your business would be doing better than when you left.

A business is started to solve a problem. But if the problem were truly solved, that business would no longer be needed! So the business accidentally or unconsciously keeps the problem around so that they can keep solving it for a fee.

On success

Revolution is a term that people use only when you’re successful. Before that, you’re just a quirky person who does things differently.

Success comes from persistently improving and inventing, not from persistently doing what’s not working.

If you think your life’s purpose needs to hit you like a lightning bolt, you’ll overlook the little day-to-day things that fascinate you.

On customer focus

Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what’s best for your customers. If you’re ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests.

It’s counterintuitive, but the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they’ll tell everyone.

Here are my notes from Hell Yeah or No by Derek Sivers.

You make connections based on who you are now, not where you’ve been.

You can’t diffuse your energy, trying to do a little bit of everything, or you’ll always be in conflict with yourself.

People have different preferences in different parts of their lives. Famous online, but anonymous in their neighborhood. Generous with time, but stingy with money. Introvert when working, but extrovert when not.

You have to know your preferences well because no matter what you do, someone will tell you you’re wrong.

Look around at those existing ideas in the world. You can imitate them and still be offering something valuable and unique.

All people know is what you’ve chosen to show them.

Say no to almost everything. This starts to free your time and mind.

Saying no makes your yes more powerful.

But most of the time, you need to be more grateful for what you’ve got, for how much worse it could have been, and how nice it is to have anything at all. Ambition versus gratitude. Comparing up versus comparing down.

Amazingly rare things happen to people every day.

Everybody’s ideas seem obvious to them.

We’re clearly bad judges of our own creations. We should just put them out there and let the world decide.

Don’t expect your job to fulfill all your emotional needs. Don’t taint something you love with the need to make money from it. Don’t try to make your job your whole life. Don’t try to make your art your sole income. Let each be what it is, and put in the extra effort to balance the two, for a great life.

Resist the urge to figure it all out in advance. Realize that now, in the beginning, is when you know the least.

John Cage said, “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”

Alvin Toffler said, “The illiterates of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn, and relearn.”

It’s easy to think I need something else. It’s hard to look instead of what to remove.

The most successful people I know have a narrow focus, protect themselves against time-wasters, say no to almost everything, and have let go of old limiting beliefs.

To get smarter, you need to get surprised, think in new ways, and deeply understand different perspectives.

Don’t focus on the example itself. Use it as a metaphor, and apply the lesson to my situation.

David Byrne, the main songwriter of Talking Heads, later said that most of their lyrics were just random. He would write little phrases on pieces of paper, throw them into a bowl, and shuffle them. Then he’d randomly pull some out of the bowl and put them into a song.

Here are my notes on Essentialism: The Disciplined Pursuit of Less by Greg McKeown.

The way of the Essentialist is the relentless pursuit of less but better.

Essentialism is not about how to get more things done; it’s about how to get the right things done. […] It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing what is essential.

The way of the Essentialist means living by design, not by default.

What if we stopped celebrating being busy as a measurement of importance?

For too long, we have overemphasized the external aspect of choices (our options) and underemphasized our internal ability to choose (our actions). This is more than semantics. Think about it this way. Options (things) can be taken away, while our ability to choose (free will) cannot be.

A Nonessentialist approaches every trade-off by asking, “How can I do both?” Essentialists ask the tougher but ultimately more liberating question, “Which problem do I want?” An Essentialist makes trade-offs deliberately. She acts for herself rather than waiting to be acted upon. As economist Thomas Sowell wrote: “There are no solutions. There are only trade-offs.”

Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?” The cumulative impact of this small change in thinking can be profound.

If his people are too busy to think, then they’re too busy, period.

Focus is something we have. But focus is also something we do.

Here’s another paradox for you: the faster and busier things get, the more we need to build thinking time into our schedule. And the noisier things get, the more we need to build quiet reflection spaces in which we can truly focus.

The best journalists do not simply relay information. Their value is in discovering what really matters to people.

Being a journalist of your own life will force you to stop hyper-focusing on all the minor details and see the bigger picture.

Sadly, not only do far too few companies and organizations foster play; many unintentionally undermine it.

Play broadens the range of options available to us.

Play is an antidote to stress.

Play has a positive effect on the executive function of the brain.

Our highest priority is to protect our ability to prioritize.

By definition, applying highly selective criteria is a trade-off; sometimes you will have to turn down a seemingly very good option and have faith that the perfect option will soon come along.

If it isn’t a clear yes, then it’s a clear no.

Make your peace with the fact that saying “no” often requires trading popularity for respect.

Respect is far more valuable than popularity in the long run.

In a reverse pilot you test whether removing an initiative or activity will have any negative consequences.

A good film editor makes it hard not to see what’s important because she eliminates everything but the elements that absolutely need to be there.

What I mean is that a good editor is someone who uses deliberate subtraction to actually add life to the ideas, setting, plot, and characters.

It can be quite painful to eliminate passages, pages, or even chapters that took weeks, months, maybe even years to write in the first place. Yet such disciplined elimination is critical to the craft. You must, as Stephen King has said, “kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.”

It’s true that doing less can be harder, both in art and in life. Every word, every scene, every activity must count for more.

We need to eliminate multiple meaningless activities and replace them with one very meaningful activity.

The best surgeon is not the one who makes the most incisions; similarly, the best editors can sometimes be the least intrusive, the most restrained.

We can wait. We can observe. We can see how things develop.

Editing our time and activities continuously allows us to make more minor but deliberate adjustments along the way.

When we don’t know what we’re really trying to achieve, all change is arbitrary. So ask yourself, “How will we know when we are done?”

“Routine, in an intelligent man, is a sign of ambition.” — W.H. Auden

When other people are saying yes, you will find yourself saying no. When other people are doing, you will find yourself thinking. When other people are speaking, you will find yourself listening.

When other people are complaining (read: bragging) about how busy they are, you will just be smiling sympathetically, unable to relate.

In many ways, to live as an Essentialist in our too-many-things-all-the-time society is an act of quiet revolution.